New Balance is an American brand of footwear and sportswear founded in 1906. Famous for its comfortable, well-made shoes, particularly in the fields of running and walking, New Balance also offers clothing, accessories and sports equipment. The brand places significant emphasis on the stability, cushioning and support of its running sneakers, which has made them popular among athletes, runners and people looking for comfortable everyday shoes. The New Balance product line includes a variety of athletic and lifestyle footwear for men, women and children that blend athletic aesthetics with casual wear.