Forever Unique, an English brand, has always been luxury fashion, specializing in women's clothing. Founded by Seema Malhotra and her husband Sandeep in 2008, Forever Unique paved the way for affordable and accessible designer fashion, being a brand known for red carpet celebrities. Seema Malhotra's inspiration came from the glamorous supermodels of the 1980s, including Claudia Schiffer, Naomi Campbell and Cindy Crawford. He initially designed a capsule of 10 dresses and traveled for inspiration, and for the production of his collection. It was at this point that Forever Unique was born. It was sold out immediately, his collection now boasts about 200 pieces per season.