Champion was born in 1919, by the Feinbloom family, creating a sportswear line with the name of Knickerbocker. In 1926 Champion sponsored his first school team, The Wentworth Military Academy. In 1956 he introduces his iconic "C", which will become an inevitable detail on the left sleeve of every sweatshirt. In 1192 he becomes official supplier of the NBA; In 2019 he celebrates 100 years, today he continues to create timeless classics of the champions of today and tomorrow.